Heedbook evaluates the employees according to various service quality indexes and compiles different rankings in real time. The system automatically counts the number of additional product offerings, analyzes the keyword frequency and provides a full text record of each employee-customer dialogue. Heedbook analyzes customer emotions after upselling and cross-selling and helps companies improve their sales scripts and increase sales. It also allows to determine the exact number and duration of client interactions. Having information about the average duration of dialogues and the total number of client meetings, companies manage to adjust employee schedule better.