Aikraft company salons are made in a single conceptual style. The range is represented by a wide selection of exclusive frames and spectacle lenses, collections of sunglasses, sports glasses, contact lenses and accessories. The retail price range is targeted at the entire consumer audience, from senior citizens to high-income buyers. Aircraft company provides an exclusive to many well-known brands (an exclusive account for 90% of all goods in the salon), which will make the franchised store not only profitable, but also distinguish it from a number of other optics stores.