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SERVICE-CODE (GNS/W/120)
2/A/00
Other services not included in other categories
multichannel strategies in Digital and placement
DESCRIPTION
Advertising on the Internet is a flexible and effective tool that allows you to solve any tasks of an advertising campaign: promoting new products and services, increasing brand awareness, building consumer loyalty and increasing sales. The main types of Internet advertising are: display (banner) advertising, contextual advertising, video advertising, teaser advertising, advertising in social networks and blogs, advertising in thematic sections, as well as other types of direct and hidden advertising. A relatively new technology in the online advertising industry, RTB (Real Time Bidding). This is a system in which three parties interact in real time - the advertiser (assigns the maximum bid that he is willing to pay for displaying his ad), the target user (socio-demographic and behavioral data about the audience), advertising sites (sell their ad space at auction principle).