Individual Entrepreneur Paramonova Olesya Vladimirovna

Lesia Paramonova is the founder and ideologist of the LES` brand, an artist. The history of LES` began in 2012 with the victory of Lesia Paramonova in the contest of young designers PREVIEW / Cycles & Seasons for Master Card. In 2013, a collaboration was held with the American cosmetics brand Kiehl`s, on the occasion of the opening of their first store in Russia. Lesia created a special package with the author's drawing for the most popular product of the brand. In the same year, the second LES` collection was released and the short film "Somnia", created as a presentation for the collection. Filming took place with the support of the "Main Botanical Gardens of NV Tsitsin RAS", and his premiere took place in the summer cinema "Pioneer". The film "Somnia" became a participant of a special program at the London Fashion Week, as well as the Berlin Film Festival of Fashion. In 2014, a joint collection was held with the famous artist Hsiao Ron Cheng. The collection "Magic Forest" was presented at the Pitti SUPER exhibition, Milan with the assistance of Mercedes-Benz Fashion Week Russia and the Ministry of Industry of Russia. The LES `brand is marked by both Russian and foreign major print publications of VOGUE IT, CR Fashion Book, ELLE, The Guardian, as well as Internet portals and bloggers such as Susie Bubble (Susie Lau), Great Britain.